Céline joined Mahoney Lyle from National Instruments, a leading global producer of automated test equipment and virtual instrumentation software. At NI, she was in charge of developing and implementing public relations strategy for Europe, the Middle East, India, Russia and Africa and managing the PR team. As PR Team Lead, she provided strategic-communications counseling to the company’s marketing, technical and corporate teams.
Her duties also included developing and nurturing relations with trade, mainstream and vertical media, content creation and developing editorial and speaking opportunities to generate coverage in key publications. She was in charge of organizing press events, and developing case study content in Europe. Before her promotion to PR Team Lead at NI, Céline was responsible for developing and implementing advertising, public relations, social media and editorial communications activities in France.
Prior to that, Céline was a public relations account manager at Andrew Lloyd & Associates, an international PR firm specializing in technology sectors. In that role, she managed accounts for several international clients in the high-tech, photonics and pharmaceutical industries, developing PR programs in the U.S. and Europe and implementing international communications strategies and social media strategies.
She earned a master’s degree in communications and public relations from the Marketing & Communication School ISEG, and a Bachelor of Arts in Marketing from Dublin Business School. Celine is fluent in French and English.
Céline takes over for Amélie Ravier, our long-time colleague and friend, who joined Thales Digital Factory.