The Art of So What?
Give your customers and stakeholders a reason to care about your technologies—with clear, relevant communication.
We prefer straight talk to sales talk.
Editors open Mahoney Lyle emails because they know we deliver.
Mahoney Lyle is a team of entrepreneurial communicators. We quickly identify what matters to your audiences, and shape messages that resonate with technology-driven organizations.
With backgrounds in management, marketing, journalism, PR, branding, and strategic messaging, we understand complex technologies and translate them into clear, focused narratives.
That's the Art of So What?—a disciplined, businesslike perspective on marketing communications that starts with one question: Why should anyone care? It clarifies why the news matters, who it affects, and what it changes—across the sectors you serve.
Because in the end, every tech story faces the same test: So what?
That's the standard we apply to everything we write.
| Media Relations | Successful communications require professional, respectful relationships with editors and writers across the media landscape. During the 13 years since our launch, Mahoney Lyle has built strong relationships with editors and publications covering the microelectronics, semiconductor, and photonics industries. Our team manages those relationships from the first pitch to advance briefings, targeted releases, and arranging and staffing interviews. |
Editors read Mahoney Lyle emails because they know we deliver relevant information, clearly and on time. |
| Writing & Editorial | Clear writing remains the most efficient way to convey value—in any format. Whether in a social post, news release, or technology white paper, accuracy, brevity, and clarity are reliable antidotes to noise—and a demonstration of your company's rigor and attention to detail. Mahoney Lyle's writers draw on backgrounds in business and technology journalism and strategic communications to ask the right questions, refine complex material, organize information, and get to the point. |
Accuracy, brevity, and clarity are reliable antidotes to noise—and a demonstration of your company's rigor and attention to detail. |
| Corporate & Strategic | Our team spans countries and languages, but the principle is simple: talk to the right people, at the right time, with something worth saying. We understand audiences because we've been on the other side of the inbox. Editors and writers take our calls because we bring them clarity, not clutter. We cut to the essential point, shape it cleanly, and deliver it where it counts—long-form, short-form, and everything between. |
Real media relations is relationship work—not volume. |
Our clients build the technologies behind modern life.
Rapidly Growing Sectors
Artificial intelligence, data-center infrastructure, and power electronics—from foundational research through commercial deployment—serving industries including cloud computing, renewable energy, telecommunications, automotive systems, and enterprise technology solutions worldwide.
Microelectronics
MEMS, NEMS, sensors, and related micro- and nanotechnologies across the full value chain—from applied research to mass production—extending into health care, environmental monitoring, safety and security, lighting, telecoms, and energy.
Tech Development
RF sensors and transceivers, infrared detectors, silicon photonics, wireless and smart devices, and LEDs. We help clients frame what they're building, why it matters, and who should care—without overselling or dumbing it down.
Internet of Things
Hardware, software, networks, and platforms spanning enterprises, cities, and consumers. Working across Europe and the United States since 2013, beginning with an EU–Japan smart-city collaboration.
Other Technologies
The fundamentals don't change: understand the market and the technology, develop a clear message, and deliver it through the right channels. Versatile expertise applied without forcing clients into a template.
Our expertise serves organizations from spinouts to world-leading technology companies and R&D institutes.
Recent projects blend technological innovation and strategic messaging:
We understand audiences because we've been on the other side of the inbox.
Jerry Mahoney
Director of Writing & Strategic Services · Co-founderJerry Mahoney brings a journalism-first perspective to technology communications. With a career spanning newsroom reporting, public relations leadership, and strategic messaging for U.S. and European firms, he specializes in turning complex technology topics—semiconductors, software, finance, and innovation—into clear, consequential narratives. He holds journalism degrees from Northwestern University's Medill School and the University of Wyoming.
Sarah Lyle Dampoux
Managing Director · Co-founderSarah Lyle Dampoux brings more than two decades of cross-cultural communications experience across the U.S. and French high-tech sectors. Her work on both the agency and client sides gives her a sharp sense of execution and program priorities, particularly in microelectronics and telecommunications. She is fluent in French and holds a business administration degree from the University of Mississippi.
Pete Dunn
Senior StrategistPete Dunn is a longtime Mahoney Lyle collaborator with deep roots in strategic communications for technology and advanced manufacturing firms. He founded and published WaferNews, a newsletter serving the global semiconductor community, and now advises U.S. and European clients on positioning and long-form storytelling from his base in Massachusetts.
Anne Kassubeck
PR ConsultantAnne Kassubeck operates from France, drawing on a decade of experience as a press officer at a leading French agency. She partners with Mahoney Lyle on selective projects, focusing on media relations, press material development, and helping startups and SMEs engage with France's technology media ecosystem.
Mahoney Lyle selectively uses advanced AI tools for client content to support editing, research, and drafting.
To protect client confidentiality, we rely on Lumo, a privacy-first AI platform built by Proton in Switzerland.
Every interaction is protected by end-to-end encryption and runs on isolated servers separate from Proton's other services (mail, VPN, Drive, and others), eliminating the risk of cross-system data leakage.
In short, AI can assist the work—but editorial judgment, accountability, and client confidentiality remain firmly in human hands.